Sometimes, believe it or not, Comic Sans is not the most appropriate typeface to use. Directions to a funeral is one example. A forensic report into historic child sex abuse by prominent members of the Tory government is another. But there’s no such time when Helvetica isn’t appropriate. You might not realise it, but you look at this font on average 3,231 times every single day – assuming you read, and don’t just spend your free time going through Facebook photos of girls and boys you went to school with, you strange little pervert. Fire is as ubiquitous as Helvetica, being found in such places as house fires, car fires and camp fires. What do you get if you cross the worlds most ubiquitous typeface with the world’s most ubiquitous source of warmth, light and death? The answer’s on the T-shirt, obviously.
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